Havells makes debut in water purifier segment

http://www.chinaiol.com   2017/12/25 10:40:50   Source:economictimes.indiatimes.com  

Havells India on Thursday announced its foray in the water purifiers segment aiming at Rs 100 crore revenue in the first year of operations.

Priced between Rs 10,499 to Rs 23,999, Havells India launched six variants of water purifiers.

"Havells water purifier is India's first purifier with pH balance. All components of Havells water purifies are made in India. The water purifiers will be manufactured in Havells' Haridwar plant," Narendra Choudhary, Executive Vice President, Havells India said at a press conference here.

 

The company plans to acquire 8%-10% of the water purifiers market in the next four years. "Water purifier industry is around Rs 4500 crore which is expected to be double in next four years. The segment is largely unorganised and only few organised player have small share," he said.

 

The Haridwar unit has an installed capacity of half a million units per annum. Havells is fully equipped and future ready to ramp up the capacity to 1 million units per annum, he said.

 

Havells water purifiers would be available across country in a phased manner. The company will utilize its sales and distribution network and has created a dedicated after sales service mechanism. Service technicians have been trained for the in-house developed technology and would offer service in every part of the country. Customers would be able to reach through the toll-free helpline of Havells, he said.